The e-commerce platform of Yanji New West Mall was established by Yanji West Mall in 2020. It underwent a pilot operation in March 2021 and officially commenced operations in May. By 2023, further enhancements were made to its development, with official online stores opened on major e-commerce platforms. The platform has successively built up two major brands, namely "West Mall" and "Weiji Yan", and successfully launched over 20 self-owned brand products from Yanji West Mall.