Yanji West Market, originally established in the 1980s, is located in the heart of Yanji City. It is a large-scale comprehensive market with distinctive Korean ethnic characteristics, currently boasting over 15,000 square meters of operating space. The market has honorably received titles such as "National Civilized Industrial and Commercial Market" and "China AAAA Civilized and Trustworthy Market - National Famous Brand Market" four consecutive times. The e-commerce division of Yanji New West Market was established in 2020 by Yanji West Market. After a pilot operation in March 2021, it officially commenced operations in May. By 2023, further enhancements were made to its development efforts, with official malls launched on major e-commerce platforms. It has successively built up two major brands, namely "West Market" and "Weiji Yan", and successfully introduced more than 20 self-owned brand products from Yanji West Market.